Alsco Ltd's Error Eradication

2 mins read -
March 20, 2023

Alsco Ltd specialises in the distribution of consumable chemical products for industry.

They are also the UK’s main distributor for Sulzer Cox professional applicator guns, accessories and spares. Their product range is influenced by the world’s top manufacturers for whom we stock and support a wide range of adhesives, sealants and lubricants from brand leaders like Geocel, Dow Corning, Soudal, Dow, Sika, Everbuild, Permabond, Araldite, Henkel/Loctite, ITW (Plexus, LPS, Dykem); to name just a few.

The company was established in 2009, founded by over 30 years of industry experience.


Alsco Ltd were facing a substantial challenge that had been impacting their online presence and user engagement. The crux of the issue was found in the number of technical errors plaguing their website. These errors ranged from broken links to poor site structure, and they collectively hindered their website's performance. The result was a user experience that left much to be desired, causing a noticeable dip in engagement and conversion rates.


Recognising the critical nature of the challenge, our team sprang into action. We conducted a comprehensive audit to identify and categorise the myriad of issues that were harming site health. With a clear roadmap in hand, we systematically resolved over 35,000 technical errors. Our efforts encompassed everything from rectifying broken links and optimising site structure to enhancing page load times and mobile responsiveness. The team had two objectives: to rectify existing issues and to lay a strong foundation for long-term SEO success.


By addressing and solving the multitude of technical errors, we were successful in revitalising the user experience. Engagement metrics saw a substantial upswing as users encountered a smoother, more intuitive experience. Conversion rates also saw a boost, further enhancing the website's effectiveness as a business tool. With the technical challenges behind us, we were able to pivot towards long-term strategic SEO initiatives, positioning Alsco Ltd for continued online success.