We work with SMEs to deliver growth digitally
Using our ‘Smarter Approach’ we work side by side with our clients to create and deliver a digital marketing strategy that delivers results. We commit to working the ‘Smarter Way’ by investing in our people, culture, processes and systems. This ensures that we are always proactive and responsive and our ‘Smarter Promise’ to explain what we do, why we do it and the outcomes – good, bad and ugly.
We believe this methodological, data driven approach ensures our clients get the best ROI which is enhanced further with Search Engine Optimisation (SEO) and Paid Media solutions working side by side.
What we do
Creating a predictable and scalable process to scale your business with lead generation campaigns
How we do it
We tell everyone that will listen that we are a digital growth agency using our ‘Smarter Approach’ to help businesses grow digitally. But what is our Smarter Approach?
The Smarter Approach is the methodology we live by in helping businesses grow digitally. Working side by side with our clients, we use our ‘Smarter Way’ process to create a ‘Smarter Plan‘ that delivers results and our ‘Smarter Promise’ to hold us accountable for doing what we say we will.
The Smarter Way
Using a consultative approach, we work in a partnership with our clients to create a plan that delivers results. The investment in our people, our culture, our processes and systems ensures that we are always proactive and responsive.
The Smarter Plan
The methodology we work to is designed to ensure that we all know what is happening, when and why. The 'Smarter Plan' is created once clear goals and objectives are set, KPI’s agreed and the strategy to deliver those signed off.
The Smarter Promise
We promise to create a two-way partnership, working with you to deliver results against your goals and objectives. Our promise of Service Excellence explains what we will do, why we do it and the outcomes – good, bad and ugly!
What we measure
Each client we work with has pre-defined goals and objectives set at the beginning of any campaign. These influence the services we recommend, which tools we use and the KPI’s we set to drive your desired outcomes.
Awareness Campaign Top of the Funnel
Purpose: Generate interest in your brand to find fame with potentially new customers
Help people to connect with your brand, products and services, so that you are front of mind when they have completed their research for your product
Potential Tools include: SEO, display ads, organic social media
Relevant KPI’s: URL Clicks, impressions, reach, engagement, brand awareness, general web traffic, product & brand consideration, basic CTA performance
Consideration Campaign Middle of the Funnel
Purpose: Get people to think about you and get them to your site/landing page
Help people who know they have a problem that needs to be solved and/or know who you are - make your company top of their shopping list
Potential Tools include: SEO, search ads, display ads, paid social media ads, retargeting, soft remarketing
Relevant KPI’s: Clicks, click through rates, channel led web traffic, impression share, mid-level CTA performance
Conversion Campaign Bottom of the Funnel
Purpose: Encourage people to take ‘action’
Help people who are ready to proceed/buy complete their transaction with ease and transparency
Potential Tools include: SEO, search ads, display ads, paid social media, organic social media, hard remarketing + discounts, deals, promotions, offers
Relevant KPI’s: Conversion rates, cost per conversion, number of lead generation, revenue growth, detailed CTA performance, store/shop/ecommerce traffic
Our talented team work are a positive, passionate and constantly learning bunch. They describe themselves as a fun, happy and banterific team, but work hard to get sh*t done, have a voice and educate ourselves and each others.
The team ethos is to Add Value and Be the Best We Can Be…
To ourselves – Creating an environment that is fun to work in, with a strong emphasis on personal development, helping others and challenging the norm
To each other – We trust and respect each other to support, motive and challenge. We share our knowledge, our skills and openly give good and bad feedback
To our clients – We are honest and transparent in what we can and can’t deliver. We educate our clients to help them understand the work we do and the value we bring
To our community – Alongside raising money, we will give our time, our knowledge, and our experience to local charity and community organisations focused on children and young adults
Head of Search
Client Services Manager
Business Development Manager
SEO Content Specialist
Social Media Executive
Business Support Administrator