Digital marketing can be a cost-effective and successful way to boost customer acquisition and retention rates and increase your profitability in the process. With so many methods of digital marketing, however, it’s important to find the right solutions for your business. 

To learn more, take a look at these top methods of digital marketing to use to general leads and find out how they can enhance your lead gen strategy now:

  1. Organic Search (SEO)

Ranking highly for relevant search terms on search engine results pages (SERPs) can increase the volume of traffic getting to your site but, crucially, it can bring in more hot leads too. When users input a search query, it means that they’re actively looking for related content. Due to this, they’re likely to be further down the sales funnel than users who may see untargeted ads or branding. 

For SEO strategies to pay off, you need to ensure that you’re targeting the right keywords. As well as researching which keywords are most relevant to your business and your users, you’ll need to assess the investment required. Keywords with high levels of competition may take longer to rank highly for, for example. 

Once you know which keywords to target, you can begin optimising your online content for maximum SEO performance. This means increasing page loading speeds, verifying that your site meets relevant security standards, publishing value-driven content, writing insightful, relevant, and accurate metadata and alt tags, securing high-quality backlinks, and much, much more. 

While executing an effective organic search strategy requires expertise and experience, increasing your SERPs rankings for high-priority keywords can drive warm and hot leads directly to your site. 

  1. Paid Search

Ranking highly for relevant search terms on search engine results pages (SERPs) can increase the volume of traffic getting to your site but, crucially, it can bring in more hot leads too. When users input a search query, it means that they’re actively looking for related content. Due to this, they’re likely to be further down the sales funnel than users who may see untargeted ads or branding. 

For SEO strategies to pay off, you need to ensure that you’re targeting the right keywords. As well as researching which keywords are most relevant to your business and your users, you’ll need to assess the investment required. Keywords with high levels of competition may take longer to rank highly for, for example. 

Once you know which keywords to target, you can begin optimising your online content for maximum SEO performance. This means increasing page loading speeds, verifying that your site meets relevant security standards, publishing value-driven content, writing insightful, relevant, and accurate metadata and alt tags, securing high-quality backlinks, and much, much more. 

While executing an effective organic search strategy requires expertise and experience, increasing your SERPs rankings for high-priority keywords can drive warm and hot leads directly to your site. 

  1. Social Advertising

Everyone knows how important social media is for today’s businesses, but are you using it effectively? With almost half of the world’s population active on at least one platform, you have tremendous potential to increase brand awareness and generate leads when you use social media. Of course, the flip side is that you’ll need to use savvy digital marketing techniques to reach your target demographic amongst so many users and find innovative ways to boost social engagement. 

Most people associate paid search, or PPC advertising, with search engines, like Google or Bing, but you can use paid ads on social platforms too. In fact, they can be a highly effective way to reach users and nurture leads. Again, you’ll have a wide variety of options to build your ideal audience, so you can decide what type of users see your content. The introduction of social transactions and purchases means that you can even use social ads to sell products and services directly, without users having to leave the site.

Each social platform has its own ad solutions, but you can use a combination of text, images, and videos when advertising on social media. If you want to launch a new product, images can be a great way to showcase your latest release. Alternatively, ‘How To’ videos can give users an insight into your brand and provide them with valuable information. 

  1. Email Marketing

Despite the use of spam filters, email marketing is still a highly effective way to nurture leads and transform them into confirmed sales. Once you’ve secured a user’s permission to send marketing content, you can impress them with creative emails that reflect your brand’s personality and provide them with a seamless way to access your website instantly. 

Email marketing can be an effective way to increase personalisation and provide users with content that’s most relevant to them. Incomplete transaction reminders and product suggestions based on a user’s previous online behaviour are just two simple yet successful ways of nurturing leads and increasing sales. 

The rise of automation also means that setting up email marketing and retargeting campaigns can be easier than ever. With segmented email lists, for example, you can set rules for when certain marketing emails should be deployed and ensure that users receive content that’s tailormade for them. 

Devising Your Next Digital Marketing Campaign

As you can see, there are numerous methods to use if you want to establish lead generation funnels via digital marketing. Although the methods cited above are distinct, it’s important to remember that there is some crossover when it comes to digital marketing. 

Content marketing refers to the content you create, publish, and share online, for example, yet it’s a core part of other methodologies, such as SEO, PPC, SMM, and email marketing. After all, your content needs to be insightful, impactful, and intriguing if you want to persuade users to engage with it!

Due to this, it’s vital to take a comprehensive and holistic approach to digital marketing. As well as making sure that the technical aspects of your campaigns meet best practice standards, a creative, original, and innovative strategy will set your brand apart from its competitors. 

Experts in Digital Marketing

With analysis, strategy, content, and engagement, we convert users into customers and transform your dreams into real-world campaigns. To discuss an upcoming campaign in more detail or to find out more about our digital services, contact Smarter Media now on 01793 292 171 or email us at hello@smarter-media.co.uk

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