Search Engine Optimisation (SEO) is one of the best methods for adverts that have been tried and tested by experts for years on end.
SEO is the method that digital marketers use to boost your website's rankings to appear as one of the top results when inputting specific keywords. There are various types of SEO and many techniques under the strategy, including local SEO.
Local Search Engine Optimisation is a branch of ESO focused on providing the best results based on local search queries.
Overall, local SEO is an excellent strategy to get your website to appear on the first page of Google's search results, right at the top.
Are you interested in learning more about how local SEO can boost your business' websites? Keep reading to find out more!
Before we can delve into local SEO techniques and how your business can use it to your advantage, we first need to understand what local SEO means and why it's essential to have.
Local search engine optimisation is a sub-category of SEO that involves queries trying to find anything related to location. It is a strategy that helps businesses become more visible when users search for local search results on Google. For example:
The typical SEO strategy involves content, on-page optimisation, and link building. On the other hand, local SEO focuses on ensuring that potential local signals on Google's search landscape are consistent and correct.
If the information about your website or page is incorrect, it could affect how the results show up for those searching for a service or product.
Unlike regular blogs, local SEO provides a more customised search experience for users looking for specific information on Google.
This all seems vague so let's break it down using a practical example:
You are driving around, looking for a restaurant to eat in because you're hungry and craving for a good, juicy, American style burger. Unfortunately, you can't spot any, so you go on your phone and search for "American burgers near me." Four restaurants pop up with burgers on their menu. They all contain the description of the burger, how much they cost, where the restaurant is, the restaurant’s contact information, and how long it will take you to get there. It even displays customer reviews through starts and comments so you can fully evaluate your options.
Thanks to Google and local SEO, you were able to select the restaurant that suited your price range and cravings the best.
Local SEO is a way for businesses to be found, including all the pertinent information for you to reach out and avail of their products or services. Without the information provided by local SEO, users would not find your business at all.
Local SEO is like a standard Google search except more personalised to provide the best answer to a user's query. This means that Google uses a different set of ranking factors to determine the best result.
Here are some direct benefits of local SEO:
Local SEO is what you see when searching for a restaurant or store that has a physical location. It contains their address, contact information, reviews, ratings, and other pertinent information such as, "dine-in" or "takeaway" options.
Below the local SEO, you’ll find the normal search results that come up when searching for a blog, for example.
With local SEO, you can view your options, how far away they are from you, and you can directly place a call to connect with the location in question. You can even view how past customers or clients found their experience in that restaurant or store through the reviews and rating section, to be able to make a fully informed decision.
Here are some ways Google ranks local SEO:
So, Google would display the top options for a search such as "best hair salons near me" and the typical search results underneath.
Are you looking to set up your website to cater using local SEO? Set an appointment with us at Smarter Media for more information about how you can appear first on local Google search pages.
Although all companies and businesses can benefit from local SEO, some companies and individuals get better results. So if you have a physical location, you will benefit from local SEO. These include:
To be clear, businesses without physical locations can still benefit from local SEO due to the reviews and contact details features.
If it's not clear at this point, local SEO is an essential part of any business that wants to be found on the web - which should include everyone.
In today's digital age, everyone can be found online, specifically, on their mobile devices. Follow your audience by going where they browse using local SEO.
Here are some of the benefits of local SEO for businesses:
Are you confused as to how to use local SEO? Here are ten ways to start optimising local SEO today.
Using SEO is not an easy feat - it takes a lot of effort, patience and expertise, and is definitely something that cannot be done alone. In order to fully appreciate and take advantage of the benefits of SEO, it's best to work with an expert in digital marketing.
Experts in the field know how to use SEO and customise it to the way you want your results to be. They can also help track and monitor your webpage to keep it fresh and up to date with the latest strategies in the field, ensuring you the top spots on the Google search engine.
Are you ready to embark on an SEO journey to business success? Get the expertise of Smarter Media today by booking an appointment with us.
Boost your local SEO today!
Smarter Media is a digital growth agency using our Smarter Approach to help your business grow digitally. Working side by side with our clients, we use our 'Smarter Way' Process to create a plan that delivers results and our 'Smarter Promise' to do what we say we will. For a more comprehensive look at SEO, or to find out how you can achieve a better ROI with SEO & Paid Media working side by side, set an appointment with Smarter Media today!