In today's business world, everything needs to be optimised to fit the online market.
Besides the potential for reaching a larger, global market, companies that make the transition from traditional marketing strategies to digital ones one-up the competition by simply appearing on Google's search results.
One of the most popular methods of digital marketing is Search Engine Optimisation (SEO). But with everyone else doing it, should you hop on the bandwagon? Does it even produce benefits? Or is it just a fad?
In this article, we will get into the truth about SEO and if your business actually needs it to thrive in today’s digital market.
Are you sceptical about the benefits of SEO for your business? Speak to us at Smarter Media for more information about SEO.
The internet is being used in a variety of ways. Almost every person with an internet connection uses search engines to find what they need. One use that stands the test of time is search engines that help you find anything you need from baby items to the best restaurants in towns you've never even heard of.
This means, whatever your products or services are, having an online presence will be beneficial for any business in any industry.
But with the competition out there, simply creating a website isn't enough for potential customers to find your content. This is where SEO comes in - a way for your business to show up first on the search results page.
So, is SEO a good investment for your business?
The answer is yes. 100%.
And if a business doesn't use SEO and has a website, you'll be able to find your website… after 15 pages of clicking.
Here are 8 reasons why your website needs to be optimised using SEO strategies:
The benefits of SEO seem too good to be true, it’s impossible that it doesn’t come with a hefty price tag, right? So, your next question might be, how much should you spend on SEO?
Contrary to popular belief, SEO isn't expensive. It's actually one of the cheapest ways to advertise your company, especially compared to traditional methods. That's the beauty of SEO - you can temper the services and analytics based on your budget. So SEO can be as cost-effective and as expensive as you want it to be.
Why would SEO be perceived to cost so much, then?
Here are 3 reasons why SEO can be expensive:
SEO is essential for eCommerce websites as your products need to rank higher compared to your competitors, making sure that clients will click on your website over theirs. If you’re in the eCommerce business, here are the essential SEO strategies you should definitely have in your arsenal:
It all starts with keyword research to ensure you are targeting the right search phrases to input in your product descriptions. Incorrectly inputting the wrong keywords can negatively affect your impressions thus, not be able to convert traffic into business.
Look into product-focused keywords, buyer intent, and tools such as SEMrush and Amazon Suggest.
These keywords are another important factor for eCommerce websites as they are able to boost the traffic of your website. It provides a greater opportunity to differentiate yourself from existing listings while still keeping within the same thought.
Head keyword: buy chocolate
Long-tail keyword: buy organic almond dark chocolate
Same idea, just more refined.
In order to create usability and crawlability, your website’s structure needs to be sleek yet straightforward. This means that any user should be able to navigate through your website with ease.
Most SEO agencies have the expertise to do just that!
The best strategy is the one that prioritises your clients. But because Google is difficult to predict, there is only one thing you can count on in terms of the algorithm: Google prioritises user experience.
This alone should motivate you to improve every aspect of your website including SEO. So even when Google shifts their algorithm, you are sure to provide a great experience for your users.
There are tons of tools you can use to monitor SEO and its effectiveness on your website.
To optimise keyword research, you can try:
Simplify on-page optimisation through:
Improve off-page optimization using:
Monitor results through these tools:
Improve conversion rates,
SEO helps you create a user-friendly website that allows businesses to generate website traffic to convert lurkers into leads.
In other words, when you get more people to click on your website, it’s more likely for people to purchase a product or service - simply because they know of your existence.
Although big businesses and conglomerates make use of digital marketing to no end, it’s actually the smaller businesses that thrive with SEO. This is because the advertising playing field is somewhat levelled when SEO is in play.
Small businesses thrive when they embark on their local SEO journey.
Are you interested to learn more about how local SEO can help your business thrive? Give us a call at Smarter Media today.
Overall, any business of any size and industry will benefit from having an excellent SEO strategy. More than that, a company will truly thrive with the help of an expert SEO agency that guides them towards the right path.
Besides being able to build your brand, trust, authority and increase sales, SEO provides a beautiful way to increase the longevity of your brand.
Smarter Media is a digital growth agency using our Smarter Approach to help your business grow digitally. Working side by side with our clients, we use our 'Smarter Way' Process to create a plan that delivers results and our 'Smarter Promise' to do what we say we will. For a more comprehensive look at SEO, or to find out how you can achieve a better ROI with SEO & Paid Media working side by side, set an appointment with Smarter Media today!