SEO Agencies: What Do They Do?

4 mins read -
August 15, 2022

Tasks of an SEO agencyNowadays, there’s a search engine optimisation (SEO) company for everything you can imagine. It’s becoming overwhelming for some businesses to find the right one that fits their marketing needs. But what do they do, and how much do they charge? This article will answer all of these questions and more.


What Is an SEO Agency?

An SEO agency works with businesses to improve search engine ranking. The best SEO experts can help you drive more organic traffic to your website. Search engine visibility increases your website’s traffic, which results in more clicks, phone calls and sales.

It’s vital to design your site with the goal of bringing in visitors who are interested in learning more about your business. With the help of a top SEO firm, your content will be better understood by search engines and people alike. Consequently, you’ll be able to grow your business and generate more revenue.

What Do SEO Agencies Do?

So what exactly do SEO agencies do? What are the various services that they typically offer?

Site audit

Reviewing your site’s performance and looking for improvements is an essential part of what search engine optimisation consultants do. A thorough audit is necessary to run an impactful ongoing SEO campaign. Before an SEO firm can suggest and make any changes to your SEO strategy, they’ll conduct an audit of your site to help them determine how strong or weak your current strategy is.

As part of an SEO audit, an SEO firm will gather information about your website’s traffic, website speed, keywords that rank for your site and its ranking at the time of the audit. An SEO audit and analysis also involves analysing your competitors’ SEO strategy. By doing so, they will know what they can do rapidly to boost your performance and gain an edge over your competitors.

Keyword research  

By performing keyword research, an SEO firm can determine which search queries to target to maximise your business’s online presence. A good keyword research strategy is essential to a successful SEO campaign.

Researching keywords seems simple, but it takes time and effort. The quality of a keyword depends on many factors. The volume of search engine traffic, the intensity of competition and the user’s intention are some of the factors considered by SEO agencies.

Keywords correspond to the type of search terms people tend to use, and search engines use them to determine a page’s content. An ideal keyword receives a lot of searches, matches the client’s business and doesn’t have a lot of competition. With effective keyword analysis, you can achieve higher rankings and reach more customers. Knowing how real people conduct their searches can help you optimise your content and improve your search engine placement.

Optimisation of on-page, off-page, technical SEO

Generally, the initial optimisation process aims to resolve your site’s main SEO issues. This involves tweaking on-page SEO, off-page SEO and technical SEO.

A website’s on-page SEO consists of elements you control directly, like link structures, proper formatting, keywords, headers, code clean-up in the website’s backend, improvement of image quality and implementation of user-friendly navigation in your site.

Off-page SEO involves elements like outreach, building links and other things you can’t directly control. It also includes boosting your position for local searches using local SEO tactics, adding your site to valuable directories and providing press releases about your company’s new products and services.

A website’s technical SEO, on the other hand, is primarily concerned with its architecture. It includes things like well-structured links, properly formatted headers, a quick load time, secure HTTPS connections and a mobile-friendly design. By tweaking your technical SEO, you improve how your site works, making it more responsive and readable on all devices.

Optimising SEO elements is crucial for your website. Structuring your site’s navigation, for example, ensures that people can find exactly what they are looking for. Keeping your website’s code clean improves its performance. And internal linking within your site makes it easier for users to get to the pages you want them to visit.

Optimisation of content

Having good content is key. The right content generates sales by converting visitors into buyers and demonstrating your site’s value to search engines.

For organic traffic to consistently flow to your website, your site must constantly be updated with fresh content and optimised for search engines.

Content optimisation includes eliminating or rewriting duplicate content, optimising your page titles with keywords to rank higher on Google, improving underperforming pages with keyword-rich copy, developing new pages to attract more visitors and inserting images to increase conversions.

Continuous monitoring

A website’s SEO goes beyond just making changes to it. Making changes without monitoring and analysing data is pointless. A good SEO agency will track traffic, rankings and conversions every day, week or month.

A successful SEO campaign requires constant monitoring since the algorithm of Google changes frequently and your competitors can increase rankings depending on their marketing efforts.

Continuous monitoring ensures that existing SEO work produces your desired results. Moreover, it provides insights for improving future work.

Generation of reports

Good SEO firms communicate well with their clients. The reports they produce should include information about the number of visitors your site received, their time of visit, their origin and their reason for visiting. Detailed information about rankings, leads, conversions, ROI and inbound links should also be included.

Getting a monthly analytics report can help you understand how the SEO services contribute to your company’s success.

SEO Work: What Does It Cost?

Many factors, such as business size and website, determine the cost of SEO in the UK. On average, SEO services for start-ups cost between £99 and £299. The cost of SEO for small companies can reach £500. For SMEs, this ranges from £501 to £1200. SEO services can cost up to £4,999 for medium-sized to large businesses. Finally, SEO work for large companies can cost up to £5,000 and beyond.

Get the SEO Results You’re Looking for

Executing a successful SEO campaign takes expertise. If you require an SEO consultant in the UK, the Smarter Media team is ready to assist you. We offer a full range of SEO services for businesses in various industries.

Boost your SEO efforts and accelerate your business growth with Smarter Media. Learn more about our services by contacting us today.

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