FAQs

Here's what you need to know about some of our digital marketing servies
Welcome to our FAQ page, where we aim to demystify the fundamentals of digital marketing. In this section, you'll find valuable information on content marketing, the art of creating and distributing compelling content to engage your target audience effectively. We'll also shed light on SEO (Search Engine Optimisation), the strategic practice of optimising your website to rank higher in search engine results and attract organic traffic.

Additionally, we'll explore the world of paid ads, providing insights into leveraging targeted advertising campaigns to maximise your reach and drive qualified leads. 

Lastly, we'll uncover the power of data insights, explaining how we collect, analyse, and interpret valuable data to make informed marketing decisions and optimise your overall digital strategy. 

Stay tuned as we answer common questions and equip you with the knowledge needed to navigate these key pillars of digital marketing.
Content marketing is a strategic approach to marketing that involves creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action.

The primary goal of content marketing is to provide value to your audience by delivering helpful, informative, and engaging content that meets their needs and interests. By doing so, content marketers aim to build a relationship of trust with the audience, establish thought leadership, and increase brand awareness and visibility.

Effective content marketing involves careful planning, creation, and distribution of content across various channels, including websites, social media platforms, email newsletters, and more. The content can take various forms, such as blog posts, videos, infographics, eBooks, podcasts, and more, depending on the target audience and the marketing goals.

Overall, content marketing is a long-term marketing strategy that aims to attract, engage, and convert your prospects into loyal customers by providing value and building relationships through high-quality, relevant, and useful content.
Social media marketing refers to the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others to promote your product, service, or brand.

Social media marketing involves creating and sharing content such as text, images, and videos that engage your audience, build brand awareness, and drive traffic to your website. This is achieved through various tactics such as running ads, creating viral content, hosting giveaways, running contests, and influencer marketing.

The goal of social media marketing is to increase your brand visibility, engagement, and conversions. By creating a social media presence and building a community, your business can interact with customers, gather feedback, and improve your products or services. Social media marketing can be an effective way to reach a large audience and build a loyal following for a business.
Technical SEO is an important aspect of your overall SEO strategy, as it ensures that your website is easily discoverable and accessible by search engines, which can ultimately lead to increased organic search traffic and improved search rankings.

We support our clients in identifying and fixing any technical issues that may prevent search engines from crawling and indexing a website properly, ensuring that your website meets the ever-evolving technical requirements of search engines.

Some examples of technical SEO practices include optimising website speed and performance, ensuring proper website architecture and URL structure, implementing structured data and metadata, optimising robots.txt and XML sitemaps, and addressing issues related to duplicate content, broken links, and crawl errors.
On-page content refers to the process of optimising individual web pages, improving your search engine rankings and driving more traffic to your website. This includes optimising on-page elements such as your page title, meta description, header tags, content, images, and internal links to make them more relevant to search engine queries.

In addition to traditional on-page optimisation tactics, SEO-based on-page content also involves creating high-quality, informative content that addresses the needs and interests of the target audience while incorporating relevant keywords and topics. This content should be designed to rank well in search engine results and encourage engagement from your website visitors.

By optimising on-page content for both users and search engines, your business can improve its website's relevance and authority in the eyes of search engines, leading to higher search engine rankings, more traffic, and ultimately, more revenue.
Search Engine Optimisation (SEO) is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website by a range of methods and approaches.

SEO involves a variety of techniques and strategies, including:
On-page optimisation such as optimising content, titles, meta descriptions, and URLs
Technical optimisation such as improving website speed, mobile responsiveness, and site architecture
Off-page optimisation, or we like to call digital PR (Public Relations) such as link building and social media marketing

The ultimate aim of SEO is to create a website that is not only search engine-friendly but also provides a high-quality user experience, ultimately resulting in increased traffic, higher conversion rates, and improved business performance.

Done properly, SEO will ensure that your site ranks well for the all-important key search terms that matter the most to your business. The better it ranks for these, the higher the volume of relevant traffic your website will receive.

Smarter Media understands how search engines work, meaning that by understanding the algorithms search engines have established, we are ideally positioned to effectively market your business. All of our SEO technicians are highly trained, experienced and, importantly only use white hat techniques.
Paid media is an offsite marketing practice that uses sponsored content or advertising to boost your website presence on third party pages and feeds. Paid media services include PPC advertising, branded content, and display ads. At Smarter Media, we pride ourselves in getting to know you and understanding your business, using that knowledge, paired with the latest advertising formats to build brand awareness, increase traffic, and drive conversions. 

Paid social media and PPC advertising allows us to put optimised content in front of the right audiences and achieve your business goals in a way that’s as powerful as it is cost-effective.
Paid media serves multiple purposes. While it might feel like a bit of a traditional advertising strategy, paid media is a great way to get in front of the right leads, fast. Most importantly, it’s an effective way to promote the content you've already developed, and bolster your company message. Since paid media ads are made for segmenting and targeting, they’re the best option to instantly engage with your ideal audience. 

They even have the power to reach audiences that might not have ever come across your company otherwise. All that being said, when you compliment your inbound marketing strategies with an outbound paid media strategy, you’re sure to expand brand reach, drive engagement, and generate more leads.
PPC, or pay-per-click, is a type of digital advertising where you pay each time a user clicks on your ad. PPC ads are typically displayed on search engines, social media platforms, or websites, and businesses bid on relevant keywords or to display their ads to target audiences.. The cost per click (CPC) is determined by the competition for the keyword or target audience, and the quality and relevance of the ad. PPC ads can be an effective way for you to drive traffic to your website, increase brand awareness, and generate leads or sales. By tracking the performance of your PPC campaigns, you can optimise your ads to improve your return on investment (ROI).
Paid Media Management is the process of managing and optimising your paid advertising campaigns across various digital channels such as search engines, social media, and display networks. This includes tasks such as selecting the right ad platform, setting up and optimising ad campaigns, defining target audiences, creating ad copy, and monitoring performance metrics.
The goal of paid media management is to drive relevant traffic to your website and generate leads or sales while maximising the return on investment (ROI) of the advertising budget. By constantly testing and adjusting campaigns based on data-driven insights, paid media management can help you achieve your advertising goals and grow your online presence.
There are several digital platforms that youcan use for paid digital marketing, including search engines like Google and Bing, and social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Each platform offers its own unique features, targeting options, ad formats, and pricing models.

We support you to choose the platform(s) that best aligns with your marketing goals, target audience, and budget. By selecting the right platform(s) and utilising effective targeting and ad optimisation strategies, you can maximise the ROI of your paid digital marketing campaigns and achieve the desired outcomes.
Data insights refer to the valuable and actionable information that can be derived from the analysis of data sets. By collecting and analysing data from various sources within your digital marketing campaigns, you can gain insights into customer behavior, preferences, and trends, as well as identify areas for improvement and optimisation. Data insights can be obtained through various techniques such as data mining, predictive modeling, and machine learning. We work in partnership with you to understand the data, make informed decisions and improve overall performance.

Data insights can be applied to various aspects of your business, such as marketing, sales, customer service, and operations. In digital marketing, data insights can help youidentify the most effective channels and messaging to reach your target audience, and adjust your marketing strategy accordingly. Overall, data insights can be a powerful tool to gain a competitive advantage, improve performance, and ultimately achieve your goals.
Using data insights for your marketing campaigns can help you achieve better results and improve your ROI. Here are two ways that using data insights could work for you:

Firstly, identify your target audience by analysing customer data. You can identify key demographic and behavioral characteristics of your target audience, such as age, gender, location, interests, and purchase behavior. This can help you create more targeted and personalised marketing campaigns that resonate with your audience and drive conversions.

Secondly, optimise your campaigns with tracking and analysing performance metrics, such as click-through rates, conversion rates, and cost per acquisition. You can identify areas for improvement and achieve better results. For example, if you notice that your ads have a high click-through rate but a low conversion rate, you may need to adjust your landing page or better align with your audience's needs and preferences.
There are several benefits of data insights for your business, including:

Improved decision-making: Data insights can help make informed decisions based on factual information rather than assumptions or guesses. This can lead to more accurate and effective decision-making, resulting in better outcomes and improved ROI.

Increased efficiency and productivity: By identifying areas for improvement and optimisation through data analysis, we can streamline the processes, reduce costs and time, and increase efficiency and productivity.

Enhanced customer experiences: Data insights can help you to better understand yourcustomers' needs, preferences, and behaviors, allowing you to tailor products and services to better meet customer expectations and enhance the overall customer experience.

Competitive advantage: By utilising data insights you can gain a competitive advantage more clearlyidentifying market trends, consumer behavior, and opportunities for growth in advance of your competitors.

Better resource allocation: By analysing data, you can better allocate resources, such as time and marketing budget, to areas that have the greatest impact on your performance and outcomes.
There are a variety of data insights tools available to businesses, ranging from basic analytics software to more advanced machine learning platforms. There are many data insights tools available (too many to list), each with its own strengths and capabilities. Here are a few examples:

Google Analytics: This is a free web analytics tool offered by Google that allows you to track website traffic, visitor behavior, and other key metrics.

Google Search Console: This is a free tool that helps website owners monitor, maintain, and improve your site's visibility and performance in Google search results with organic traffic metrics.

Google Ad Manager: A platform that helps publishers and advertisers (us) manage and optimise your digital advertising campaigns across multiple channels and formats.

SEMrush: This is a paid tool that offers SEO, PPC, and content marketing analytics, as well as competitive analysis and keyword research.

Meta Business Suite: With every business account set up on Meta (Facebook, Instagram, Whatsapp) data insights are offered for all organic social media, as well as paid traffic results.

Hootsuite Insights: This is a social media analytics tool that allows you to track brand mentions, sentiment analysis, and social media performance across various platforms.

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Working with Smarter Media has helped us significantly improve our website's SEO and start ranking for several of our keywords. The team have been very proactive in helping us set and regularly tweak our SEO strategy.

Lee Betts
Linked Hacker

We have been working with Smarter Media for two years and they have helped us achieve higher rankings and increased inbound sales enquiries. The team are a pleasure to work with and have helped us to achieve some great results.

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Provek

I think they’re very good at what they do and, for me, they’ve always delivered what they set out to achieve. I’d be happy to recommend them, and have no plans to look elsewhere for the support my businesses need.

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Crowood Financial Services

We have just completed a 6 month SEO Renewal Campaign with Smarter Media and have been very happy. As a result, we have committed to a further 12 months contract. We are seeing great results and the level of feedback and regular reporting to us is excellent.

Barrie Smale
Inspired2learn

Rob is lovely and personable, but not only that; he has managed to increase our telephone enquiries to the dedicated web based phone line by 31% for the quarter. Coupled with a year on year average of 49% increase in site users, I think the results speak for themselves.

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AKW Global Logistics Marketing Manager

Since bringing Smarter Media on board to handle our SEO, we have seen huge changes in our website ranking, quality of traffic and organic leads. The whole team there are extremely knowledgeable and provide a thorough service throughout. Would highly recommend!

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Bespoke Fireplace Designs

Our partnership with Smarter media has proven invaluable - their expertise in the SEO field is second to none and our business visibility and engagement grows from strength to strength.

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Enterprise Works
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