Recycleye is a ground-breaking AI robotics company working on improving global waste management, delivering improved efficiency, offtake and volume and improving waste sorting via the use of AI robotics.
The company itself is a start up and the marketing manager and founder understood the importance of investing in their online digital marketing efforts to promote the brand as well as their mission. Recycleye’s aim was to be at the forefront of their industry, revolutionising waste sorting and contributing to a truly circular economy.
The company partnered with Smarter Media and immediately a relationship was formed upon the admirable desire to be a part of the environmental sustabilitly movement. There was consistent communication from the start, and regular reviews, the campaign was optimised and delivered phenomenal results.
The challenge was to increase brand visibility - as Recycleye were at the forefront of an industry that was reinventing itself by the day, a lot of people were unaware of the latest technological advancements and just how much Recycleye were revolutionising AI and robotics when it came to waste management.
The brand itself and their website were relatively new, with minimal content and some technical issues which we identified during the initial audit. The niche was somewhat technical and therefore the content needed to tick the boxes and pass compliance which still ranking for the keywords needed to bring traffic to the website.
The solution we implemented for Recycleye involved generating and delivering a complete content strategy to push all the new achievements that Recycleye were accomplishing, as well as increasing the brand awareness of Recycleye. Alongside the content strategy, we implemented a number of technical fixes to improve the SEO of the Recycleye website.
After the initial audit of the site, the technical team created and delivered a sound strategic search engine optimisation plan to increase the authority and performance of the site. The content strategy was formulated from an intensive competitor keyword gap analysis, and indepth keyword research. Blog posts where delivered and keyword optimisation implemented across the site.
Client communication was paramount to the success of the campaign, making adjustments as Recycleye needed (according to their own business and marketing strategy) to the strategy. This meant that the campaign delivered by Smarter Media aligned with their internal campaigns. By a few months in results had already started to pour in, especially from their first keyword featured snippet.
Following the implementation of technical fixes and delivery of the blog articles, the site had received a significant increase in organic traffic. The results at each monthly report, as well as each quarterly review were almost always in the green, and we took the momentum and continued the growth with several featured snippet positions throughout the campaign.
Recycleye managed to achieve an impressive uplift across their website during the campaign, seeing:
This in turn has fuelled further investment into Recycleye after encouraging a further increase in leads to the website via our content strategy and fixing website errors. The results meant that investing in digital marketing was a no brainer when it came to the budget meeting.
By harnessing the power of AI robotics, our client is not only revolutionising waste sorting but also making significant strides towards a sustainable future. If you're ready to amplify your online presence, attract targeted traffic, and drive meaningful engagement, reach out to us today to explore how our content marketing and search engine optimisation campaigns can elevate your brand.
Alsco Ltd specialises in the distribution of consumable chemical products for industry.
They are also the UK’s main distributor for Sulzer Cox professional applicator guns, accessories and spares. Their product range is influenced by the world’s top manufacturers for whom we stock and support a wide range of adhesives, sealants and lubricants from brand leaders like Geocel, Dow Corning, Soudal, Dow, Sika, Everbuild, Permabond, Araldite, Henkel/Loctite, ITW (Plexus, LPS, Dykem); to name just a few.
The company was established in 2009, founded by over 30 years of industry experience.
Alsco Ltd were facing a substantial challenge that had been impacting their online presence and user engagement. The crux of the issue was found in the number of technical errors plaguing their website. These errors ranged from broken links to poor site structure, and they collectively hindered their website's performance. The result was a user experience that left much to be desired, causing a noticeable dip in engagement and conversion rates.
Recognising the critical nature of the challenge, our team sprang into action. We conducted a comprehensive audit to identify and categorise the myriad of issues that were harming site health. With a clear roadmap in hand, we systematically resolved over 35,000 technical errors. Our efforts encompassed everything from rectifying broken links and optimising site structure to enhancing page load times and mobile responsiveness. The team had two objectives: to rectify existing issues and to lay a strong foundation for long-term SEO success.
By addressing and solving the multitude of technical errors, we were successful in revitalising the user experience. Engagement metrics saw a substantial upswing as users encountered a smoother, more intuitive experience. Conversion rates also saw a boost, further enhancing the website's effectiveness as a business tool. With the technical challenges behind us, we were able to pivot towards long-term strategic SEO initiatives, positioning Alsco Ltd for continued online success.
EW Timber (Enterprise Works) is an organisation owned by the Swindon Borough Council which is committed to providing supported employment and learning work opportunities to adults with learning difficulties. Supporting those who need employment opportunities throughout Swindon by providing trade professionals and individuals with timber products
Based in Swindon, Enterprise Works welcomes all trade professionals and individuals to purchase a range of timber and wood products. They offer quality timber products for all your trade and home needs, providing a community product supporting adults with learning difficulties.
Alsco Ltd were facing a substantial challenge that had been impacting their online presence and user engagement. The crux of the issue was found in the number of technical errors plaguing their website. These errors ranged from broken links to poor site structure, and they collectively hindered their website's performance. The result was a user experience that left much to be desired, causing a noticeable dip in engagement and conversion rates.
Recognising the critical nature of the challenge, our team sprang into action. We conducted a comprehensive audit to identify and categorise the myriad of issues that were harming site health. With a clear roadmap in hand, we systematically resolved over 35,000 technical errors. Our efforts encompassed everything from rectifying broken links and optimising site structure to enhancing page load times and mobile responsiveness. The team had two objectives: to rectify existing issues and to lay a strong foundation for long-term SEO success.
By addressing and solving the multitude of technical errors, we successfully revitalised the user experience. Engagement metrics saw a substantial upswing as users encountered a smoother, more intuitive experience. Conversion rates also saw a boost, further enhancing the website's effectiveness as a business tool. With the technical challenges behind us, we were able to pivot towards long-term strategic SEO initiatives, positioning Enterprise Works for continued online success.
