The Brief
Table of Contents
Having seen initial success via Social Media and Influencer marketing, Chris and Beth at Kids Dreambox were looking to grow organically via Search as there next Marketing strategy. Having received very little reward and ROI on organic visits to the site, despite seeing some ranking position success.
Key Objectives
- Improve Organic visibility and drive more relevant traffic to the site.
- Reduce need for Paid Social Advertising
.
The Result
Comparing June 2019 – November 2019 vs June 2018- November 2018
91%
Increased Organic Traffic
77%
Increase New Sessions
100%
Increased Ecommerce Conversion Rate
What the Client said
“Before Smarter Media started working with Dreambox, we were predominantly a social media business. We had reached the top page of Google for very direct searches thanks to the amount of traffic we were sending to our site via social media. Our analytics showed social media referrals accounted for 57.5 per cent of our traffic. As most business owners, we knew SEO was important, but didn’t really understand why or how it works and so we decided to let Smarter Media take the reigns and begin working on our site in February 2019. We were advised it would take 3 months to start noticing changes, and it was a concerning time as we did find ourselves questioning whether it would make a difference. Fast forward to June’s analytics and google is now our website’s biggest source of traffic – from 31.1% up to 48.9%, purely down to the work the amazing team have put in! We have climbed the Google place ladder for several search terms and have a load more key words added relevant to our industry. And whatsmore, the team are some of the nicest, friendliest bunch you’ll ever have the pleasure of working with (particular thanks to Nataley for being so patient and explaining things to us)! Thank you so much for all your hard work, it’s so nice to be able to see the results coming through.”
Beth Garrett – Kids Dreambox Owner
